Rebranding Unilever

TV Advert Evaluation

Evaluation- The Brand we wanted to represent was Pot Noodle because we all use the product and thought it would be a nice to re brand the companies appeal for a different target audience. We came up for a more comedic approach because our group don't think boring adverts appeal to as many people as they could. Our main idea was to show someone starting their first day at work but it doesn't go to well. They turn up wearing the wrong clothes, were late and also forget their normal lunch. Then  all of a sudden a mysterious pot noodle comes out of no where and gives the man to provide the man with his lunch.  He then proceeds to make it then eat it and enjoys it very much. The target audience was for people that worked in an office type job however it was not possible for us to get somebody that fitted the part so we had to improvise. Our overall objective was too make the product stick in their minds so there would be more brand recognition that actually selling it. That is because the more people know about the brand the more people will be willing to buy it.

What Went Well: I believe the editing sequence went well. There weren't many issues that came to editing and we finished it the editing sequence fairly quick. I also think that the Shots were fairly decent and there were a variety of different shots that were included in the actual film. The song fit in quite decently with the actual film. It kind of gave off a jazzy kind of film when the film itself had no dialogue but the end. Another thing that went well was that you could get the general idea of what is actually going on, to the point where you could follow whats going on.

What could of been better: The fact that if we had came up with a better idea we could of utilized a better advert. This advert was a very impromptu advert and therefore it can be easy to ask what is actually going on. The audio could of been better as when you actually listen to it, its not very nice to listen too. You can hear the noise in the mic and in the editing stage we should of removed it a bit more. Also the fan in the background was giving off a horrible noise. I believe if we were given more time we could of made a much better advert. There was also a bit of a shot problem whilst in the office because we didn't have much room and we didn't want to break the 180 degree rule.

What I Did: During the process of filming me and everyone else in the group decided on shots we would do. I was also the main actor and I gave off the general idea of how the film would be shot. When it came to the editing stage I was able to be more useful and I mainly edited the film as I am very familiar with Premiere Pro and let my group participate in the editing sequence too. The film was rather easy to edit. It was basically putting the shots together. There wasn't much for effects, it was mostly raw footage. The only effect were a fade in and fade out.

Feedback: We received feedback from peers and they enjoyed it and said it was rather funny and that the advert stuck in their minds. This is good because that means the brand is stuck in their hand and are more than likely to show other people the advert which then starts a chain reaction of people seeing the advert and recognizing the brand when they're in stores.

Pot Noodle Ad

Depict - First submission feedback

DepicT Evaluation

 Evaluation- We came up with the idea to do a surreal comedy which included a vending machine and a mysterious being appears. Our main idea for the film was that; our main protagonist wanted to get something from the vending machine but when he entered the money, nothing came out. He starts to get annoyed when his friend walks by and gives him a hand, beating the machine. Our protagonists friend has an idea and then goes to get help and this is where he summons the character with the only name in the production 'Scarce'. He summons him by using a double upload, people unaware of the person scarce will probably not get what that means but its basically a well known reference that links the two things together. Scarce and the Protagonists friend run back to the college and help the Protagonist get a bottle of water from the vending machine and it works. Both characters then walk off and then so does the main protagonist.

In the making of the film I supported both camera and editing as I know how to do both things fairly well. I helped with the positioning of the shots and made suggestions to the editing. I didn't take control of either as it was a team project and didn't want to make everyone watch. Overall, I believe my group did very well with the filming and editing. I also took part in acting and my role was 'Scarce'. I'm not the best actor because I find it hard no to laugh when doing it and that should be something I should try to improve on to make the film look more professional.

In the editing stage we sped up a lot of shots to make the film go faster but also so it would have a comedic feel to it. We also reversed a shot to make it more interesting and more funny. We also included a green screen of a person also coming out from a tree. We used key-frames and added motion to some of the shots to give the shot some 'life' and make it not as boring, We also tried to make the film flow by giving it good cuts. We also enhanced the two voice lines to make them sound higher pitched to add comedic effect.

There were some continuity errors in the film such as the weather outside changed from one scene to another. For example when the protagonists' friend goes to summon Scarce it becomes sunny.  There is also a shot where Scarce is walking but previously he was running. To make the film better in the future we should try to eliminate as many continuity errors as possible.

Evaluation

What Went Well: The camera movement was kept to one shot and a lot of the shots looked good. The Narrative wasn't too bad. The editing was good and the cuts flowed well. We kept in the shot list we were given and followed them all. We kept it a short time of about 1:15

Even Better If: There wasn't as many continuity errors as there were in the film. If the acting of myself was a bit better, some shots were retaken such as the shot where the spy walks into the boss room, we had to add artificial light which made it look over exposed. What else could of been better is if we made more sense on what was going on, it all seemed a bit random. There wasn’t 30 seconds of black at the end of the film.

What to do next time- Make sure all shots look good before finishing a certain shot. Make sure there isn't any continuity errors so that it makes sense. Try to work on Mise En Scene to make the film a bit more believable. Get some different actors even if I am a USP (unique selling point) I say this because all my friends watched it and that gives the film more exposure. 

DepicT Research (Geoff, World Destroyer)

Geoff, World Destroyer is a short animation about a person named Geoff that was destroying the world. The animation is a comedy and it appeals to everyone. What makes it a comedy is the narrators voice and how it lacks any emphasis and that gives it a comedic value. What the animation also does is stereotypes 3 nations (England, China and America) and what they would do in this situation. I also like the randomness of the film and the reason why the story gets told. The animation is a type of animation that connotes a funny animation making everything look a bit bad but that's to show the idea of it being funny